Dating site ripoffs
They also have done away with the traditional subscription revenue model and instead have adopted a ‘freemium’ model.By allowing users to enter the pool for free they not only have developed a much bigger pool but they’ve developed an experience where if you never find a date, you at least don’t feel ripped off.
Alternatively, you don’t even need to be single to be on the platform and you can simply take part in the community as a matchmaker.
"JDI Dating used fake profiles to make people think they were hearing from real love interests and to trick them into upgrading to paid memberships," Jessica Rich, director of the FTC's Bureau of Consumer Protection, said in a statement.
"Adding insult to injury, users were charged automatically to renew their subscriptions -- often without their consent."JDI Dating and William Mark Thomas, whom the action was taken against, run the 18 sites, which include cupidswand.com, and
Unfortunately, the ‘freemium’ models’ paid features tend to cater toward power users and as a result the platforms end up focusing their attention towards these types of people.
But if you, as a single, are looking for a committed relationship, and you have to spend your time on a platform that is incentivized to please serial daters, you are jumping into a pool where compatibility is naturally compromised.