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The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.
We promise to be the best agency partner in the business.
We will be the best communicators – the most responsive agency with better briefs and detailed feedback.
Our approach to media is underpinned by a simple reality – advertising avoidance behaviours will continue to accelerate as new platforms and technologies emerge.
This will result in the continued deterioration of paid media effectiveness over time as brands struggle with the pace they need to stay relevant.
We build relationships on appreciation and recognition. Nothing we do matters if it doesn’t make each brand’s consumer do something.
We do this by interrogating data and customer insights, stewarding your investments to drive efficiencies and savings with the utmost transparency.We also share information about your use of our site with our social media, advertising and analytics partners.You can change your cookies settings, please see our Cookies Notice.By understanding your consumers practical, emotional and social needs, your brand can stay relevant within various stakeholders.This presentation will offer theories and practical examples on how your brand can use social branding to achieve consumer loyalty and growth.